Business Challenge: Green IT
The roles of CIOs, CTOs and IT departments are rapidly changing. Whilst still expected to fulfil their traditional functions of design, development, implementation, and support of IT systems, they also need to deliver increased cost and efficiency savings and make a significant impact on the environment. Green IT is rapidly becoming a strategic imperative for those wishing to ensure the maximum efficiency of their IT operations.
Virtualization helps organizations to make a positive contribution to the environmental impact of IT – improving the efficiency of servers, storage and shared resource pools, transforming the company’s application footprint, and achieving greater efficiencies of desktop clients and remote IT services. Interest in Green IT is growing but many organizations don’t yet have the basic infrastructure in place.
The Endeavors application virtualization product, Application Jukebox provides the latest technology to support green initiatives including application optimization and virtualization, desktop performance management, and remote technology and branch office consolidation. Together, these offer organizations the ability to reduce technology complexity and support environmentally efficient IT, whilst enable a focus on differentiation and innovation.
The advantages of Application Jukebox's approach to Green IT are that:
- IT departments can significantly improve server utilization and energy consumption – a single application server based around Application Jukebox can serve up to 10,000 users.
- Application Jukebox's unique capabilities in application virtualization and streaming enables an organisation to consolidate and rationalize its application footprint.
- IT can optimise the power performance of desktops - typically only 10-20% of the application needs to be available on the client, reducing processing requirements and network bandwidth and consumption.
- The Application Jukebox solution enables IT organizations to optimize network performance by accelerating application delivery and rationalizing remote technology resources.
- Application Jukebox empowers remote users with improved access to applications and IT resources to reduce business travel and CO2 emissions.
Useful Links
- www.globalactionplan.org.uk – includes a report that illustrates the environmental impact of ICT.
- www.greenercomputing.com - resources for environmentally responsible computing.
- www.est.co.uk - energy saving trust.
- www.carbontrust.co.uk - carbon trust.
- www.techworld.com - news on Green-IT related issues.

